Listening Without Prejudice: IamWhoIam

In last weeks Viral Tuesday I featured the latest video from IamWhoIam. The virals originated from Sony and were initially distributed to music blogs and are believed to be part of a marketing campaign to promote an upcoming album. But the most interesting part is that the virals are not attributed to any artist. This has lead to wild speculation online that it could be anyone from Christina Aquiera to The Knife, Lady Gaga, Goldfrapp or even Trent Reznor and Nine Inch Nails. Thats a wide palate of diverse musical backgrounds. Each viral has a code and The Guardian ran a story last week concerning a fan who has claimed to have cracked the code, claiming it to be Mrs Aquiera, but there’s just a strong argument for this set…
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Cadburys Social Media Success Story (Part 4)

Cadbury Creme Eggs The first Cadbury filled egg arrived in 1923, but it another 48 years before what we know now as a Creme Egg was launched onto the market. Availble between New Years Day and Easter each year it is the biggest selling confectionary item during that period. The main production factory in the UK produces 1.5 million eggs per day. In 1985 the brand introuced the ‘How Do You Eat Yours’ strapline that first hit TV screens in 1990 and later featured Spitting Image puppets and a young Matt Lucas of Little Britain. Creme Egg Goo’s Social After twenty years asking ‘How do you eat yours’ the tagline was dropped in favour of ‘Here today, Goo tomorrow’. The chocolate egg is a favourite of the 16 – 24…
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59 More Guerrilla Marketing & Ambient Advert’s

Here are 59 more great Guerrilla marketing and Ambient advertising I have picked up on in the last couple of months. In no particular order; McDonalds Free Coffee Campaign #1 McDonalds took an inventive approach to the launch of their coffee in Canada. McDonalds Free Coffee Campaign #2 This second ad is a converted lamppost made to look like a giant pot of brewed coffee and a cup with the wording ‘free coffee’ across it. Optical Illusion Road Sign This optical illusion sign is in a Melbourne car park. It appears readable only to drivers in a certain position, while unreadable to other car users. The idea of delivering a high impact message to individuals in specific positions, while those nearby are unaware, could be developed for marketing application. This was…
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15 Facebook for Business Tips

Theres, like, 450 million on Facebook…so what? The big stats are irrelevant, whats relevant is how many of your current or potential customers are on Facebook, how often they are on it and how often they look at your page on it. Some recent stats for Ireland indicate theres 1.58 million people using facebook, 850K log in once a day at least and 83% log in at least once per week. Would you like to know how many people on are Facebook in your area, by gender, age, relationship, interests, and education? Check out this link http://www.facebook.com/ads/create/, fill in the three blank fields (Destination, Title and Body), but just enter anything, what you really want is the next page. That gives you the options to identify how many of your…
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100 Facebook Marketing Tips (1/4)

Howdy! It’s been a while but life, work and the summer got in the way. So I thought what better way to return than with something on a topic I know a bit about Coming up in the next 4 posts are 100 Facebook Marketing Tips covering everything you need to know about the platform. From the basics to much more detailed stuff. These posts took a lot of work so show your appreciation by tweeting, likeing or even subscribing to my blog. Part 1 - Before you start, Page Basics & Newsfeed Marketing Part 2 - Edgerank Tips, Facebook Fans Part 3 - Community & Page Management Part 4 - Facebook Features, Ad’s, Measurement and Facebook Commerce Things to know before you start. Does your brand suit Facebook? Answer…
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10 Best Marketing Campaigns September 2012

There was some seriously cool campaigns in September. What we’ve been seeing for sometime is a move towards The Internet of Things – where everyday objects that were not digitally connected, become connected. RFID is an example of this and that’s been around some time. This past month we have seen a very diverse set of products become ‘digitally enabled’ – for better or for worse. There was a live Twitter feed in a print magazine, chocolate bars with GPS technology, RFID enabled socks and an in-store loyalty programme that uses facial recognition technology. Nestlé ‘We Will Find You’ This ticks all the boxes for me. For the consumer it’s a very simple to communicate concept, that requires minimum effort to take part in with a very clear benefit for…
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Guerrilla Ambient and Viral Movie Marketing (4): Cloverfield ‘V’ The Dark Knight

In previous parts I’ve looked at the use of new and unconventional marketing methods such as Guerrilla, Ambient and Viral techniques since 1999’s The Blair Witch Project. Part 4 focuses on two of the biggest films of 2008 Cloverfield and The Dark Knight. Cloverfield Released in early 2008, this film had audiences talking right from the get go with an astonishingly different trailer released the previous summer. It stood out for several reasons. Not only did it look to be entirely shot on a camcorder, but it featured a huge monster which we didn’t get to see, and the film had no name. Online buzz was rife with potential names and Cloverfield was one of the early suggestions, but to most the film was only known as 18.01.08 (its release…
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Best Guerrilla & Ambient Marketing 2010

Picking up where my last collection of Guerrilla Marketing ended in late November / early December last year, here’s 52 examples of some of the best Guerrilla Marketing that have appeared since then. In the last six months beer brands and car manufacturers have been increasing their use of such tactics to rise above the marketing noise. Tactics have been small scale such as unusual business cards, large scale such as the Heineken Champions League stunt involving over 1,000 people, while social marketing (the selling of a change in attitude as opposed to products or services) continue to use guerrilla marketing as a way of making an impression on the viewer. While few marketing campaigns are truly original, everything has its roots somewhere (that Heineken stunt is an elaboration on…
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10 Low Budget Guerrilla Marketing Examples

Maybe you can tell that I often blog about Guerrilla Marketing, that’s because I really like it. It’s creative and inventive and helps to raise brand awareness in those who experience the communication better than if traditional methods were used. However much of what I have posted before isn’t really Guerrilla Marketing, a lot of it has been big brands with big budgets. The true essence of GM is about the underdog using low budget methods to deliver a creative and impactful campaign against bigger competitors. That’s why GM techniques often have high impact in their immediate surroundings because their are focused on a pre defined geographic area, and the use of word of mouth to spread it amongst those in the geographic area who did not see the guerrilla…
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Irish Social Media Statistics (May 2012)

It’s been a year since I wrote anything on social media statistics in Ireland, so it’s about time for an update. This is the first in a series of posts on Irish Social Media Statistics. This post will focus on general statistics available on the use of social networks in Ireland, our online habits and even smartphone penetration – these all matter. Later posts will look at specific networks these including; Facebook (Post now live) Twitter Youtube LinkedIn The series aim’s to bring together all the research thats currently out there. It’s taken a good bit of time to put together so do please go forth and share. Internet Use in Ireland This first section is about how we use the internet in this country. A recent ComReg report suggest…
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