Augmented Reality: What it Means for Marketing

I’ve really been digging the potential that Augmented Reality can offer to marketing, it really is only limited by the power of the imagination as to how, what and where it can be applied. But lets start at the beginning. What is AR you say? Its digital content, interacting with the real world, viewed through a webcam or smartphone camera. I could jabber on for ages about what that means but it’s much easier to show you. I posted this clip before Christmas, it demonstrates AR when used to promote the film Avatar; So what do you think? It’s pretty straight forward; you log onto a website, and display a ‘marker’ into a webcam to generate a 3D image. When you consider how ‘markers’ could easily be distributed with brands…
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8 Ways To Measure Your Facebook Page Perforamance

Ask a manager how they measure their company’s Facebook page performance and I bet you an awful lot of them will turn around and say by the amount of fans. Which is a shockingly awful statistic to measure because it’s very easy to game. Yep buy yourself some likes, give the fan numbers a bump and hey presto, the job is done. There won’t be any user interaction so the actual value of the page to the brand will be very poor. There are other ways to measure your pages performance, so lets take a look. Social Bakers & Your Social Media Monitor Social Bakers and Your Social Media Monitor both list brands in terms of popularity. The brand pages are listed out like league tables which can give competitive…
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7 Social Media Trends For 2013

Just before Chrtistmas I was asked to write a piece for the company newsletter so I dug out my crystal ball and, instead of putting everthing on black like last time, dished out the big 7 social media trends for 2013. Also known as ‘the most social media trends I could think of before the deadline’. As a very lazy way of bumping up my own blog content here, I’m going to replicate the piece word for word below. If you want to receive the best monthly newsletter ever… to originate from the Mews in 64 Leeson Street, you can for FREE (!!!), just sign up here. Having looked at the many developments in social media through 2012, what does the New Year have in store? Here are seven things…
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23 Best Absolut Ad’s

Following on from my recent blog post on the history of Abolsut, I thought I would follow up with some of the best ad’s from Absolut. Originally i started with the aim of picking my ten favourite, however it quickly dawned on me that it was going to be an impossible task to narrow all of them down to just ten. So here’s 23. The first Absolut advert appeared in 1980 giving birth to an award winning campaign centred upon the distinctive shape of the Absolut bottle, which appears in some form or another. Over 1,500 different adverts have appeared in one of the longest uninterrupted advertising campaigns in the world. The ads have been around for so long and there are so many that one would be forgiven for missing or even forgetting…
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2010: The Year Video Marketing Kicked it up a Notch

In the last month I posted some of the best examples of Youtube Marketing all of which displayed new ideas behind using the video channel for marketing. I’m now going to share three more examples that are really making 2010 the year that using video in marketing really came into its own. By that I mean video is becoming more creative in its application to marketing communications. Its being interactive pulling in information from our online environments, be they from Google Streetview or our Facebook profiles to make them more personalised. They are two key traits – interactivity and personalisation. Now not all of the examples in this or the Youtube marketing post, have both in equal measure, but it these that lift the best examples above the rest. Interactivity…
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20 Interactive Billboards

Billboards sometimes blend into their surroundings. I bet you can probably pinpoint exactly where all the billboards are on your way to work, but I bet you would find it hard to name what brands are on these billboards. And these are images and ads that you could see up to 10 times a week or even more! So how to overcome this general disinterest? try making them interactive. Here’s a few examples. Thorntons Chocolate An edible chocolate billboard? I’d pretty much eat anything made of chocolate. From late last year. This was on Wexford Street in the capital. Nike Treadmill This treadmill was set up in Mexico, those passing by were encouraged to stop and run on it with Nike donating money for every mile run. The Economist An…
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15 More Facebook For Business Tips

Just like every hit Hollywood flick there’s always the inevitable sequel. Considering the original 15 Facebook for Business Tips managed to get me a new job, on the radio and remains one of the most popular posts on this blog. It was inevitable that I would post something similar. So here it is 15 More Facebook For Business Tips. But is it a Godfather Part 2 or a Matrix Reloaded? It’s quiet long so maybe it’s more of a Lord of The Rings The Two Towers. Anyways, I’ll leave that for you to decide. A Personal Profile for a Brand I am so against this, but if you have set one up and you have reached the 5,000 friends limit, or are about to, you may be happy to know…
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15 IKEA Marketing Examples

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. Ikea Facebook First, I’ll get the most obvious…
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Digital Music Event Marketing (2)

This is the second post on Digital Music Marketing Ideas. These stemmed from a project with Betapond here in Waterford. All the ideas came from two four hour sessions at the end of December and I thought some of them were worth sharing. The brief was to come up with a bunch of marketing ideas for a music event that all featured an online element. �?Hello Glastonbury’ Say this fictional event is large in scale, perhaps a summer festival that features many large screens. Why not encourage viewers to upload footage of them impersonating their favourite acts (who are playing at the event) to Youtube? The best ones get shown at the event on the big screens between acts. The ones selected for screening are based on views and the…
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Music

Here’s a project I’ve been working on the side for over a year for a band called King Kong Company. On February 4th last they played their first gig in front of an audience of 600 people, using only Facebook and Youtube to build their fanbase and, indirectly, sell all those tickets! How did they do it? They had a Plan. They wanted to play a gig, not just a gig but a great gig. The band originally played together in the late 1990′s and didn’t simply want to re-hash old tracks or play a load of new tracks to an audience who didn’t know them. This is where Facebook and Youtube stepped in – music could be released online and distributed easily. So, in February 2011 they set about…
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