Guerrilla Marketing: GLT Dublin

I have said in the past that it’s a rare to see any Guerrilla Marketing campaigns of note in Ireland, while mainland Europe seems to be awash with them. Thanks to this Guerrilla Promo’s blog I found this pretty cool guerrilla campaign for the Gum Litter Task Force in Dublin. The GLT seem like a fairly substantial group comprising of various Govt departments, ECO UNESCO, Foroige and local authority representatives. Their mission is to highlight that dropping gum is litter and can result in a €150 fine. According to their site they are getting results with a 36% decrease in Gum litter reported in 2008. This, I presume, is their 2009 campaign and what a simple yet effective idea. A street lined with shoes stuck there because gum was dropped…
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Friendster: The Greatest Disappointment in Internet History

The social network Friendster is relatively unknown here in Europe. But it was the website that kicked off a craze that was better capitalised on by competitors such as Facebook, who just last week announced they had surpassed 350 million users. The social network that initially took advantage of the work of Friendster was Myspace. Oddly while the News Corporation owned social network has had its own troubles of late, Friendster has flourished in Asia, culminating in a sale today for an estimated $110 million. This might be a paltry sum compared to the $580 million paid for Myspace in 2005, or the $850 paid for Bebo by AOL in 2008. But does this deal, which has been described as a ‘bummer’ by some, represent better value for money? After…
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Facebook: No Guns, No Drugs, No Cheese

Here’s something I found out last week that I thought I should share. This is completely unrelated to yesterdays post on the Irish Free Cheese story that lit up Twitter last Friday. The only connecting is a slight dairy theme to both. Instead let me draw you to a very odd guideline in Facebooks rules on running page promotions: Section 2. Prohibitions You may not publicize or administer a promotion on Facebook if:The promotion is open or marketed to individuals who are under the age of 18; The promotion’s objective is to promote any of the following product categories: gambling, tobacco, firearms, prescription drugs, or gasoline; The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs; You can get the full Facebook guidelines here.…
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Facebook Music Marketing 4: Rootmusic’s BandPage

The fourth in a series looking at useful app’s for bands and artists to make their Facebook page more attractive to fans. So far I’ve looked at iLike, Freeload and Headliner.FM. This post looks at Band Page by Rootmusic. Rootmusic’s Bandpage Out of the app’s I’ve looked at so far this is similar to iLike. It builds a tab within your Facebook page to showcase everything about your band. From music to videos, bio’s, photo’s, contact details and gig info – it really does provide an all in one solution. There’s some really nice touches to band page too. The user interface is sleek and attractive. If you move from audio to playing video the audio track will be muted automatically, when you finish watching the video, the audio track…
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Facebook Music Marketing 3: Headliner.FM

This is the third part in a series of posts looking at how to market music on Facebook. Part 1, looking at some basics and the iLike service, is here and Part 2, looking at Freeload App, is here. Headliner.FM While the last two posts have looked at ways bands can try gain more fans by working on their own, Headliner.FM allows bands to work together to boost their fanbase, revolving around the exchange of ‘Band Bucks’ an in-service currency used to trade promotional messages with other bands fans amongst the 27,000 strong pool or artists using the service. When you join Headliner you are awarded Band Bucks based on the number of fans you have (this service also connects to Twitter and Myspace accounts). Your bucks will grow in…
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Facebook Music Marketing 2: Freeload App

The first part in the series looked at the page basics and the iLike Music Tab application for promoting your band on Facebook. You can read it here. This post looks at a new viral distribiution app called Freeload. Freeload Freeload is a new Facebook Application that launched in December. To add it to your Facebook page will cost you five cents under $100 to purchase, but there’s a couple of features that might make that initial outlay well worth it. Firstly the purpose of the app is to distribute a piece of content – audio, video, artwork or even a software download. Whenever a user downloads the content their email address is collected and added to an exportable CSV file. In other words you get a point of contact…
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Cool List: 10 Best Marketing Campaigns April 2012

Hard to believe it’s May already, 2012 is just flying by. In April we welcomed and said goodbye to April Fools Day and Easter for another year, neither occasion features in the campaigns below. There’s plenty of good stuff from Ikea, McDonalds, TNT, Pum and a bunch of others. As always iIf you have seen something else worth including add it in the comments below. TNT Benelux: Push The Red Button There’s life in the old flashmob yet, as this brilliant execution by TNT Benelux demonstrates. Take that singing flashmobs, all you need is a button to add drama! Ikea I feel like I’m writing about Ikea every single month, and it’s hard not too when they keep coming out with clever ideas. Whatever Ikea do, be it real life…
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Cadburys Social Media Success Story (Part 2)

The first post outlined how Cadburys arrived at their decision to integrate social media into their marketing strategy. This next part will give an overview of their progress since then and how social media has been a success for the Cadburys brand. The Cadbury strategy thus far has had three different approachs; - ‘Glass and A Half Full Productions’ have been quirky and used to promote the Dairy Milk line - Nostalgia and social networks have been a key component of the Wispa strategy - For the Creme Egg brand, aimed at a younger audience, Social Media has been fully embraced to produce an absorbing and inventive approch to marketing. Glass and A Half Full Productions (2007 – Present) Three television adverts have been produced under this banner, namely the…
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Bizcamp South East June 12th

I’ve been asked to give a talk at the upcoming Bizcamp event in Waterford in June 12th. Its the first Bizcamp event in Waterford following on from successful ones held in Dublin and Limerick. The concept is ‘by entrepreneurs, for entreprenurs’ with multiple sessions of talks, each lasting no more than 20 minutes with a further 10 mins Q&A. The plan is to cover a wide range of topics on the day, so people depart having learned something new, come up with new ideas and some new contacts. The event takes place on Saturday June 12th next from 9.30am in Arclabs, which is based on WIT’s Carriganore campus (map below) and it’s entirely free. My talk will be looking at the use of Facebook for business. It will be more…
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Beyond Thinking : Bord Gais

Bord Gais (An Irish Gas & Electricity provider) are no strangers when it comes to trying out new ideas in their marketing communications. To announce their foray into the electricity market in 2009 they spoke to bloggers ahead of the mainstream media to get their take on it all. That was incredibly well received. Earlier today they announced the launch of their new iPhone App, Think Beyond. The free app, available from today, allows consumers to check account balances, billing dates and transaction history for their electricity and gas. A future version will allow customers to monitor usage of power in the home. So how do you go about launching an app like this? Think of your target audience – people with smartphones. They don’t necessarily have to be Bord…
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